Friday, 24 April 2009

New User Survey on Social Networking Sites vs Advertising…..

New research has been done by the IAB (Internet Advertising Bureau) into the Brand Groups on social networking sites, such as Facebook and Twitter. The results of the survey which tested 1,900 UK adults, showed that less than a third of users want to join groups of high profile brands, even if there is an offer of free or exclusive information and content.
Although a relatively small group were tested, this information indicates bad news for brands increasing their digital advertising via networking sites. Will this start to become apparent to industries attempting to market this way or will this information? Or will this research be rendered invalid as the popularity of social networking continues to grow, and people start to see the business connections as a benefit to them?

The survey also indicated that user do not mind having adverts on the sites but pay little attention to them. This result is not as alarming as it would seem that most of the population with no experience or knowledge of the advertising and marketing world, don’t realise how even an advert on a page increases the strength of a brand and although may not lead to direct consumer action will raise their awareness of the company, its brand and functions, of course this is resting on the shoulders of the advertises to come up with a campaign that send out the right message to the target audience. So will these results prompt companies to change their advertising style? Or will this information become irrelevant in coming years?

Do we think this information will at all affect anything in the digital advertising world or with companies dismiss it due to the low number of users surveyed, and lack of consumer marketing knowledge?

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